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Workshop Workshop

Growth Hacking

Building a product is the easy part. Getting people to use it—and getting them to keep coming back—is where most startups die.

Growth hacking isn’t about viral loops and referral programs. It’s about understanding user behavior, running disciplined experiments, and building systems that scale acquisition and retention without breaking the bank.

This workshop teaches the playbook used by companies that went from zero to millions of users: how to acquire your first 100 users, how to measure what actually matters, and how to build retention into your product from day one.

Curriculum

01

User Acquisition Strategies

  • Finding your first 100 users (and why paid ads aren't the answer)
  • Building distribution into your product (the Dropbox model)
  • Content marketing that actually works (SEO without the BS)
  • Community-led growth: building in public and leveraging early adopters
  • Cold outreach that doesn't feel spammy
02

Retention Strategies

  • The only three retention metrics that matter
  • Onboarding: getting users to their 'aha moment' faster
  • Building habit loops into your product
  • Re-engagement strategies: emails, push notifications, and lifecycle marketing
  • Churn analysis: why people leave and how to stop it
03

Analytics & Experimentation

  • Setting up analytics that don't overwhelm you (Mixpanel, Amplitude, PostHog)
  • Cohort analysis: understanding user behavior over time
  • Running A/B tests that actually reach statistical significance
  • The North Star metric: picking the one number that matters
  • Building a growth model: forecasting user growth without lying to yourself

What You'll Achieve

  • Know how to acquire your first 1,000 users without a marketing budget
  • Build retention strategies directly into your product roadmap
  • Set up analytics infrastructure to track what actually matters
  • Run disciplined growth experiments with measurable outcomes
  • Understand the unit economics of customer acquisition

Mentors

Led by growth leaders who've scaled products from 0 to millions of users. Our mentors have run growth teams at high-growth startups, optimized conversion funnels, and built viral loops that actually worked.

Frequently Asked Questions

Do I need a live product to attend?
No, but you'll get more out of it if you have something to apply the strategies to. At minimum, you should have a clear product idea and target audience.
Is this just about social media marketing?
No. We focus on product-led growth, analytics-driven decision making, and building distribution into your product itself. Social media is covered, but it's one channel among many.
How technical is this workshop?
You'll need to understand basic analytics and be comfortable using tools like Mixpanel or Google Analytics. No coding required, but technical literacy helps.

Ready to Start?

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Discuss your path with an admissions mentor. No pressure, just clarity.

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