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Workshop Workshop

Outreach & GTM (Go-To-Market)

You built the product. Now nobody knows it exists. Welcome to the hardest part of startups: getting people to care.

Go-to-market isn’t about mass email campaigns and LinkedIn spam. It’s about understanding exactly who you’re selling to, crafting messages that resonate, and building repeatable systems that generate pipeline without burning out your team.

This workshop teaches the outreach playbook used by early-stage B2B companies: how to define your Ideal Customer Profile, write cold emails that get responses, and build a GTM motion that scales.

Curriculum

01

Define Your Ideal Customer Profile (ICP)

  • Who actually has the problem you're solving (and who can pay for it)
  • Building buyer personas: titles, pain points, buying behavior
  • Company-level attributes: size, industry, tech stack, growth stage
  • Segmentation: why you can't sell to everyone at once
02

Crafting Your Outreach Message

  • The hook: establishing relevance in the first sentence
  • Trigger + Hook: why them, why now
  • Value drop: case studies, insights, proof points
  • Call to action: making it easy to say yes
  • Follow-up cadence: when to follow up (and when to stop)
03

Building Your GTM Engine

  • Sourcing leads: LinkedIn, Apollo, Clay, and manual research
  • Email deliverability: getting past spam filters
  • Personalization at scale: how to send 100 emails that feel like 1
  • Tracking and optimization: open rates, reply rates, conversion rates
  • Multi-channel outreach: email + LinkedIn + calls

What You'll Achieve

  • Define a clear Ideal Customer Profile with actionable attributes
  • Write cold outreach messages that get >30% open rates and >5% reply rates
  • Build a repeatable outreach system that generates pipeline consistently
  • Understand deliverability best practices and avoid spam folders
  • Track and optimize your GTM motion based on real conversion data

Mentors

Taught by early-stage sales leaders who've built GTM motions from zero. Our mentors have closed deals, scaled outbound teams, and generated millions in pipeline through disciplined outreach.

Frequently Asked Questions

Is this only for B2B companies?
Primarily, yes. B2C companies need different strategies (content marketing, virality, paid acquisition). This workshop focuses on enterprise and SMB sales.
Do I need sales experience?
No. We assume you've never written a cold email before. You'll leave with templates, frameworks, and real examples.
What tools do I need?
LinkedIn Sales Navigator, an email tool (Mailshake, Lemlist, or similar), and access to a lead database (Apollo, Clay, or LinkedIn). We'll provide recommendations.

Ready to Start?

Schedule a Call

Discuss your path with an admissions mentor. No pressure, just clarity.

Schedule a Call